If you have created a WordPress website / blog, you would surely like to keep track of the visitors coming to your website and know about their activities on your website. You can use this information to optimise your content accordingly. Also if you are running a paid campaign like PPC, you will need this information to manage your campaign. Google Analytics is one best way to generating this data in realtime. You can setup Google Analytics in a WordPress Website quite easily.
Google Analytics can be setup in WordPress website in 2 ways –